1. Before introducing a potential prospect to your upline or mentor, you might say, “I’m so excited for you to meet John. He’s been in the business for years and has helped countless people build successful businesses. You’re going to learn a lot from him.”
2. When sharing a success story with a potential prospect, you might edify the person who achieved the success, saying something like, “Mary is amazing. She worked hard and never gave up, and now she’s making six figures a year. I’m so proud of her and know she will keep crushing it.”
3. If someone expresses doubts or concerns about joining the business, you might edify a successful member of your team who has overcome similar obstacles, saying something like, “I understand your concerns, but let me tell you about Sarah. She had the same doubts when she first started, but by pushing through, she became one of the top earners on our team. I know she can help you do the same.”
Being genuine and honest is essential when edifying someone. Don’t make up things that aren’t true or exaggerate their achievements. This will only hurt your credibility in the long run.
1. Addressing concerns about the company: If a potential prospect has concerns about the company’s legitimacy or reputation, use edification to highlight the achievements and success of your upline or other successful network marketers within the company. This helps build trust and credibility and ease concerns about the company.
2. Addressing concerns about the opportunity: If a potential prospect has concerns about the opportunity itself, use edification to showcase the success of other team members who have achieved their goals through the business opportunity. Highlighting specific examples of success stories can inspire and motivate the potential prospect.
3. Addressing concerns about the product: If a potential prospect has concerns about its effectiveness, use edification to showcase the success of other customers who have benefited from the product. Sharing testimonials and success stories helps build credibility and ease concerns about the product.
4. Addressing concerns about the industry: If a potential prospect has concerns about the network marketing industry as a whole, edification can be used to highlight the achievements and success of other successful network marketers outside of your specific company. This can help demonstrate the industry’s potential for success and build trust and credibility.
5. Addressing objections with honesty and integrity: It’s important to remember to use edification honestly and ethically. While highlighting the achievements and success of others can be powerful, it’s essential to do so accurately and without over-exaggeration. In addition, it’s crucial to address objections with transparency and honesty rather than relying solely on edification as a crutch.